We'll take care of lead generation
Let Compass take care of lead generation – enabling you to maximise your impact and generate greater returns. We’ll work with your team to harness your insights, and ensure we’re generating quality, not just quantity, leads.
Our TOOLKIT
Public Relations
Lead generation and nurturing can be a long process, and it’s unlikely that your customer will convert at the first touch-point. Our proactive and reactive approach to press will keep you at the top of the customer’s mind, and build brand trust along the process to conversion.
Performance Marketing
The first contact is a crucial component of the lead generation journey. We’ll help you find and reach your prospects in their research phase, on search, or social. We’ll implement a funnel-based approach to keep you top of the consumer’s mind. We’ll work with your team to harness your insights, and ensure we’re generating quality, not just quantity, of leads.
Email Marketing
Our performance marketing campaigns source prospects, and our tried-and-tested email strategies take your audience from ‘interested’ to converted. We’ll build and segment your audience, map a custom email marketing strategy, and build the automations to make it happen.
WHAT OUR CLIENTS SAY
Great team produces great results! Here’s what our partners have to say about working with Compass Studio.
FAQs
Have a read through some of our commonly asked questions. Don't find what you're looking for? Get in touch!
My brand has just become a B Corp and we don’t know how to tell our employees or customers. Can you help?
We're a B Corp – and have been for over 4 years. We understand the process, value the commitment, know the community and are experts in the space. As part of our Impact Communications Strategy, we crystallise what being a B Corp means to your brand, and why that commitment matters. This strategy will arm you with the confidence to communicate their ethical practices, values and USP in the market.
Why should I choose Compass Studio for a strategy?
We are resolute about working with impact focused brands, which gives us more experience showcasing your impact on profits, people and planet. We have built our reputation on working with organisations that have genuine impact.
I need a strategy ASAP. When can you start?
Our Strategic Workshops are our most sought-after service and due to the holistic and immersive nature of them, we only do one per month. If you’re interested in a strategy, please get in touch today.
Why would my brand need an Impact Communications Strategy?
The challenge that many newly certified B Corps face is that the team responsible for the arduous task of certification is usually a small and concentrated group of super-humans – so the journey of how a brand get there and what it truly means, isn't accurately communicated outside of this circle in a way that gives weight, meaning and celebration to the huge achievement that achieving B Corp certification is.
What is included in your strategy services?
We always start the same way - with a workshop. We kick-off projects with a brief, and then design a bespoke workshop to get to the heart of your brands' challenge. We'll invite key stakeholders to this session and ensure it's valuable for our team and yours. Next, we put our thinking caps on to formulate a written strategy. This document comprehensively documents how your brand can address the challenge, and offer implementable solutions.
What are the advantages of using an agency rather than just doing it myself?
We truly understand how to build your brand online, ensuring your message resonates with your target audience. It takes specialisation to deliver results on performance marketing. We’re specialists in these areas, so you don’t have to be.
I’ve done digital marketing before and wasn’t satisfied with the results. What makes Compass different?
We hear this a lot. You may have previously worked with a partner who sounded great on paper, but didn’t deliver results. Compass operates on the principle of radical transparency. That means if something isn’t working, you’ll hear it from us first. We set goals collaboratively at the beginning of a partnership, continually test and optimise campaigns, and report on the metrics that matter to you. ‘Set-and-forget’ is not something you can expect from Compass! Another gripe we hear is that other agency partners simply could not communicate a brand’s impact. Again, this is where Compass thrives. We have a clear focus on working with impact focused brands and organisations. We’re extremely well versed in communicating your brand’s impact.
What do I need to spend on advertising?
We’ll give you guidance on budgets that suit your goals. If you’re paying an agency a retainer, we recommend allocating a minimum of $2,000/month to advertising spend. This will help make sure you’re utilising the expertise you’re paying for.
What is included in your standard Digital Marketing services?
Digital marketing is a wide area, and we offer a range of services under this umbrella. We recommend a solution to fit your business. In our Performance Marketing services, we include creative ideation, ad design and copywriting and campaign builds and management. We also include an audit and update of your website tracking, along with proactive recommendations within the digital marketing sphere.
What are the advantages of using a PR agency rather than just doing it myself?
It takes time to write press releases, find contacts, and liaise with journalists, influencers, and producers to get your story out to the masses. While having some contacts in your rolodex is a definite advantage, you can’t always rely on one publication elevating your brand into a new space. The ultimate benefit of PR is creating media diversity. We’re able to tap into our contact lists and amplify your message in the channels that give you access to a wider audience. Impact is a big space, which has afforded us the opportunity to build a network of contacts across industries, meaning your brand will continue to appear in relevant outlets that match your campaign needs.
I’ve done PR before and wasn’t satisfied with the results. What makes Compass different?
Just like any other industry, you may find a partner who sounds great on paper, but doesn’t always understand your mission. This is why our work stands out against our competitors. We are resolute about working with impact focused brands and organisations, which gives us more experience showcasing both your impact on profits, and people or planet. We have balanced this messaging across industries and have built our reputation on working with organisations that have genuine impact. It’s a point-of-difference that we promise, you’ll feel.
What is included in your standard PR services?
We’re proactively writing press releases, developing bespoke media databases, and distributing news to put you in front of the right audience. This includes thought leadership, news jacking and advising on social media communication.
What is PR?
PR has many meanings, to many people. In most instances it refers to Press or Media Relations, which is a large area of our focus. However, PR stands for Public Relations, which goes far beyond just media outlets and journalists. The Public is anyone with a vested interest in your organisation. So, our communications extend beyond just traditional press engagement, and also includes affiliate partnerships, influencers, government stakeholders, and most importantly: your existing customer base.