How to talk about your impact
So, your brand is investing in impact. Maybe you’ve recently completed your sustainability report, introduced new impact initiatives, or just become B Corp Certified. How will you talk about it to your community in a way that both converts hearts and carts?
"Brands that activate their purpose will not only drive brand perception, they will also drive product consideration and ultimately, sales."
- Magna / Kantar Research, Sustainability & Purpose, Pave the Path-to-Purchase, 2024
Our Services
Impact Strategy
If you’ve invested heavily in making impact part of your BAU – your brand should be speaking about it. We’ll take the guesswork out of your communications – arming you with the confidence to speak clearly, authentically and in an ACCC-approved way, about your impact commitments without fear of greenwashing.
B Corp Comms Strategy
B Corp Certification is usually worked-on and achieved by a concentrated and dedicated team. Sometimes, that means the details of and the intention behind the certification aren’t communicated, understood-by or truly celebrated with the wider team – and your customers! We’re here to change that. A B Corp Strategy will give everyone, from employees to customers, the words to celebrate and advocate-for your brand’s commitment.
Impact Campaign
As experts in the purpose-led space, Compass Studio can create a data-led brand marketing campaign that confidently communicates your brands' impact efforts in a way that works with your wider marketing objectives and goals. We'll craft a creative concept, implement a strategy, and execute your amplification campaign. Spoiler alert; once you see how well this type of messaging performs with consumers, campaigns like these might even become part of your Always-On performance marketing strategy!
Impact Strategy
If you’ve invested heavily in making impact part of your BAU – your brand should be speaking about it. We’ll take the guesswork out of your communications – arming you with the confidence to speak clearly, authentically and in an ACCC-approved way, about your impact commitments without fear of greenwashing.
B Corp Comms Strategy
B Corp Certification is usually worked-on and achieved by a concentrated and dedicated team. Sometimes, that means the details of and the intention behind the certification aren’t communicated, understood-by or truly celebrated with the wider team – and your customers! We’re here to change that. A B Corp Strategy will give everyone, from employees to customers, the words to celebrate and advocate-for your brand’s commitment.
Impact Campaign
As experts in the purpose-led space, Compass Studio can create a data-led brand marketing campaign that confidently communicates your brands' impact efforts in a way that works with your wider marketing objectives and goals. We'll craft a creative concept, implement a strategy, and execute your amplification campaign. Spoiler alert; once you see how well this type of messaging performs with consumers, campaigns like these might even become part of your Always-On performance marketing strategy!
WHAT OUR CLIENTS SAY
Great team produces great results! Here’s what our clients have to say about working with Compass Studio.
Sam McGuane
General Manager
"These guys are 5 star. Building a contemporary strategy for a not for profit in today's environment is a difficult process. I felt like the team at Compass had a plan that was inclusive and allowed for our thoughts to be genuinely considered. The end product was a decoupage of all of our ideas, skilfully interpreted to meet today's customer expectations. Thanks to Erin and the team for their genuine care of our cause and what we are trying to achieve."
Vikki Conley
Communications Manager
"Erin was incredibly insightful and strategic in the development of a social media strategy. Delightful and organised too! A strategic, content and project management guru. I would totally recommend Erin and Compass Studio. Five stars!!"
Stephanie Bond-Hutkin
Head of Marketing
"I've now worked with Compass Studio for close to one year and have nothing but high praise for every single team member. They are an absolute joy to work with and provide an extremely high level of service. Their skills are invaluable to our business, and we're looking forward to another great year ahead with the Compass team."
Pete Ceglinski
Founder
"Compass were professional and super easy to work with and also to relate to. Our Australian media growth was exponential and has definitely assisted us in our Australian activities. It was also great to see the Compass Studio momentum roll over into so many diverse yet impactful projects that reflects the “Do Good” focus of their business model.”
FAQs
Thinking about engaging Compass Studio to amplify your impact? Here are the answers you’re looking for.
My brand has just become a B Corp and we don’t know how to tell our employees or customers. Can you help?
We're a B Corp – and have been for over 4 years. We understand the process, value the commitment, know the community and are experts in the space. As part of our Impact Communications Strategy, we crystallise what being a B Corp means to your brand, and why that commitment matters. This strategy will arm you with the confidence to communicate their ethical practices, values and USP in the market.
Why should I choose Compass Studio for a strategy?
We are resolute about working with impact focused brands, which gives us more experience showcasing your impact on profits, people and planet. We have built our reputation on working with organisations that have genuine impact.
I need a strategy ASAP. When can you start?
Our Strategic Workshops are our most sought-after service and due to the holistic and immersive nature of them, we only do one per month. If you’re interested in a strategy, please get in touch today.
Why would my brand need an Impact Communications Strategy?
The challenge that many newly certified B Corps face is that the team responsible for the arduous task of certification is usually a small and concentrated group of super-humans – so the journey of how a brand get there and what it truly means, isn't accurately communicated outside of this circle in a way that gives weight, meaning and celebration to the huge achievement that achieving B Corp certification is.
What is included in your strategy services?
We always start the same way - with a workshop. We kick-off projects with a brief, and then design a bespoke workshop to get to the heart of your brands' challenge. We'll invite key stakeholders to this session and ensure it's valuable for our team and yours. Next, we put our thinking caps on to formulate a written strategy. This document comprehensively documents how your brand can address the challenge, and offer implementable solutions.