The Sussan Group

The Sussan Group needed a strategic communications plan that did more than announce its B Corp certification. The goal was to shape public perception, strengthen credibility, and position the Group as a leader driving meaningful change in the fashion industry.

Impact Communications
eCommerce

A Strategic launch for their B Corp Certification

Sustainability in fashion is a complex, often scrutinised space. The Sussan Group needed to confidently take control of the narrative, clearly articulating its commitment to sustainability and reinforcing its brand authenticity. We developed a high-impact communications strategy centred on its core message: "Creating a world where women are driving the positive change they want to see."

Amplifying Sussan Group’s B Corp Impact

A strategic multi-channel launch roadmap ensured clear, consistent messaging across Sussan Group’s marketing platforms, while a targeted media outreach plan secured press coverage in key publications. To maximise the impact of their B Corp announcement, we developed a paid campaign strategy with precision-targeted advertising to engage both new and existing audiences.

Empowering Teams with Clear Messaging

Identifying a communication gap for customer and retail teams, we developed guidebooks, messaging frameworks, and resources to help their teams confidently navigate B Corp conversations. By connecting sustainability efforts to consumer concerns, we equipped customer-facing teams with clear, credible responses.

Driving Leadership in Sustainable Fashion

Working closely with CEO Rebecca Hard—an outspoken advocate for driving real change in the mainstream fashion industry—we developed a strong, authentic thought leadership platform that positioned her as a credible voice on sustainable fashion and the future of retail through PR, media and events such as SXSW.

"Compass Studio crafted a high-impact, strategic PR & communications plan for our B Corp certification announcement. Their insights-driven approach set the foundations by uncovering our communications objectives and aligning them with our existing brand values, ensuring our messaging was transparent, credible, and authentic."

Rebecca Hard

CEO

Internal Alignment & Strategic Clarity

The Impact Messaging Strategy equipped Sussan Group's Marketing, Sales, and Product teams with a unified message to communicate their B Corp values. This created a consistent and authentic brand narrative across all customer touchpoints, strengthened cross-team collaboration, and enhanced the brand’s overall impact & engagement.

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