Campaigns designed to convert
Our team specialise in identifying insights, and creating campaigns that truly capture the attention of your target customer. We understand the conscious consumer better than most, and will be sure to amplify your message (and ultimately, your impact) to generate the strongest-return.
We’ll build your brand online using our expertise in performance marketing across social and search channels, influencer marketing, email marketing and PR. We’re proud to have worked with world-bettering eCommerce brands in Australia and internationally, scaling their sales and amplifying their impact.
Our TOOLKIT
Performance Marketing
We take a data-driven approach to all of our performance marketing efforts. We’ll take the time to understand your store, and create a custom strategy to fit your brand. We’ll strategise always-on, seasonal and creative short-term campaigns to help achieve your business goals. Our team will continually test and optimise your campaigns, identifying trends and high-performing assets along the way.
Email Marketing
Creating customer loyalty and driving repeat purchases is a sustainable way to grow your eCommerce brand. We’ll develop strategies to grow your database, so the top of your funnel is always full. Then, we’ll analyse and segment your database, and deliver content that truly resonates with your customers. The result? Increased customer lifetime value, and a diversified marketing mix.
Influencer Marketing
The right influencer can bring invaluable exposure to your brand. Our team will source values-aligned influencers to reach your audience authentically. Our team will handle the rest, from negotiations, contracting and briefing, so you can focus on growing your brand.
WHAT OUR CLIENTS SAY
Great team produces great results! Here’s what our partners have to say about working with Compass Studio.
FAQs
Have a read through some of our commonly asked questions. Don't find what you're looking for? Get in touch!
I’ve done digital marketing before and wasn’t satisfied with the results. What makes Compass different?
We hear this a lot. You may have previously worked with a partner who sounded great on paper, but didn’t deliver results. Compass operates on the principle of radical transparency. That means if something isn’t working, you’ll hear it from us first. We set goals collaboratively at the beginning of a partnership, continually test and optimise campaigns, and report on the metrics that matter to you. ‘Set-and-forget’ is not something you can expect from Compass! Another gripe we hear is that other agency partners simply could not communicate a brand’s impact. Again, this is where Compass thrives. We have a clear focus on working with impact focused brands and organisations. We’re extremely well versed in communicating your brand’s impact.
What do I need to spend on advertising?
We’ll give you guidance on budgets that suit your goals. If you’re paying an agency a retainer, we recommend allocating a minimum of $2,000/month to advertising spend. This will help make sure you’re utilising the expertise you’re paying for.
What is included in your standard Digital Marketing services?
Digital marketing is a wide area, and we offer a range of services under this umbrella. We recommend a solution to fit your business. In our Performance Marketing services, we include creative ideation, ad design and copywriting and campaign builds and management. We also include an audit and update of your website tracking, along with proactive recommendations within the digital marketing sphere.
What are the advantages of using a PR agency rather than just doing it myself?
It takes time to write press releases, find contacts, and liaise with journalists, influencers, and producers to get your story out to the masses. While having some contacts in your rolodex is a definite advantage, you can’t always rely on one publication elevating your brand into a new space. The ultimate benefit of PR is creating media diversity. We’re able to tap into our contact lists and amplify your message in the channels that give you access to a wider audience. Impact is a big space, which has afforded us the opportunity to build a network of contacts across industries, meaning your brand will continue to appear in relevant outlets that match your campaign needs.
I’ve done PR before and wasn’t satisfied with the results. What makes Compass different?
Just like any other industry, you may find a partner who sounds great on paper, but doesn’t always understand your mission. This is why our work stands out against our competitors. We are resolute about working with impact focused brands and organisations, which gives us more experience showcasing both your impact on profits, and people or planet. We have balanced this messaging across industries and have built our reputation on working with organisations that have genuine impact. It’s a point-of-difference that we promise, you’ll feel.
How much does a campaign cost?
How long is a piece of string? Any campaign we work on is bespoke to your needs. For more information on any of our services, please connect with us Hello@compass-studio.com
What is included in your standard PR services?
We’re proactively writing press releases, developing bespoke media databases, and distributing news to put you in front of the right audience. This includes thought leadership, news jacking and advising on social media communication.
What is PR?
PR has many meanings, to many people. In most instances it refers to Press or Media Relations, which is a large area of our focus. However, PR stands for Public Relations, which goes far beyond just media outlets and journalists. The Public is anyone with a vested interest in your organisation. So, our communications extend beyond just traditional press engagement, and also includes affiliate partnerships, influencers, government stakeholders, and most importantly: your existing customer base.